Chapter 5, Supplemental 2 – Head of Time New Media Executive Linda McCutcheon
Summary: Linda McCutcheon is another Pathfinder veteran. She came up through Time Inc. on the marketing side, so she was the one responsible for …
Posts in category Podcast
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October 6, 2014 Chapter 5, Supplemental 7 – Joe McCambley Discusses Advertising and the First Banner Ads
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September 29, 2014 Chapter 5, Supplemental 6 – An Interview With Owen Thomas About Hotwired and Suck
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September 22, 2014 Chapter 5, Supplemental 5 – HotWired CEO Andrew Anker
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September 15, 2014 Chapter 5, Part 2 – Wired, CNet, Salon, Slate and Suck – More Early Web Media
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September 8, 2014 Chapter 5, Supplemental 4 – Real Networks CEO Rob Glaser
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Chapter 5, Supplemental 1 – Pathfinder Editorial Executive Craig Bromberg
Summary: Craig Bromberg has had a long and fascinating career at the intersection of media and technology. An early adopter of online technologies, Craig …
Chapter 5, Part 1 – Mercury Center and Pathfinder – Big Media’s Big Web Adventure
Summary: We’ve been looking at how companies were feeling their way into the internet era, trying to create new industries and new mediums without precedent …
Chapter 4, Interview 6 – Co-Founder of FocaLink, Dave Zinman
Summary: Today we have an interview with Dave Zinman, co-founder of FocaLink Media services, which, if you’ll recall, developed the first remote ad server. We …
Chapter 4, Supplemental 5 – Co-Founder of DoubleClick, Kevin O’Connor
Summary: Kevin O’Connor is the co-founder of the granddaddy of all Internet advertising companies, DoubleClick. Chances are, if you’ve seen a banner ad over the …
Chapter 4, Supplemental 4 – Yahoo’s Employee #3, Tim Brady
Summary: When you talk about Yahoo, most people know the names Jerry Yang and David Filo. But if you talk to people who were there …
Chapter 4, Part 2 – How Yahoo Became The Web’s First Great Company
Summary: Yahoo became the web’s first truly great company, and in this episode, we examine why. Turning to advertising as a business model, Yahoo was …
Chapter 4, Supplemental 3 – Co-Founder of Netgravity, John Danner
Summary This is a wide ranging and fascinating interview with John Danner. John was the co-founder of another of the major internet advertising pioneers, NetGravity. …
The Incredible True Story Behind AMC’s Halt And Catch Fire – How Compaq Cloned IBM And Created An Empire
An Interview With Compaq Co-Founder and CEO Rod Canion This Sunday, AMC is premiering a new original series called Halt And Catch Fire. Set in …
Chapter 4, Supplemental 2 – Co-Creator of the First Remote Ad Server, Jason Strober
Summary In this episode we continue our exploration into the roots Internet advertising. We’re speaking with Jason Strober, another Internet Advertising pioneer and co-founder of …